Entry points for systemic change in the Food System.
Effective change requires a systemic view, recognizing that different parts of a system are interconnected and that addressing one issue may have unintended consequences on other parts of the system. At the same time, it is not possible or advisable to try to address all parts of a system at once, as this can be overwhelming and may not lead to sustainable solutions.
Gastronomy can be an effective entry point for change in the broader food system, as it allows for the creation of value for undervalued food crops and for close contact with consumers. By tailoring products to buyers around the globe who are seeking authenticity and social change, gastronomy can create proofs-of-concept that can be scaled and replicated in other communities.
One of the challenges that many development projects related to food in local areas face is a lack of understanding of farming as part of a broader system that is intended to feed people with diverse needs and preferences. By overly focusing on the inputs and outputs of the farming process, these approaches may create efficiency but not necessarily efficacy.
In contrast, our theory of change brings corporate and design processes to the social innovation realm, starting by connecting with demand and then working backward into the fields to organize products in a manner that creates more opportunity in markets. This approach recognizes that farming is just one part of a complex system that includes consumers, distributors, retailers, and other stakeholders. By taking a systemic view and focusing on the needs of all of these stakeholders, it is possible to create both efficient and effective change.
Once the concept has been proven, other issues often need to be tackled immediately to scale the business. These may include obtaining the necessary permits and licenses, developing distribution networks, entering the retail market, and establishing partnerships with nearby villages to maintain a balance between arable land and forests.
An important aspect of this theory of change is the role of champions who can lead these processes and inspire others to take action. These champions can be located within agricultural communities or beyond and can use their influence and expertise to advocate for systemic change and to secure resources from governments and international cooperation organizations.
Overall, this theory of change suggests that by focusing on a specific entry point and working with champions to create proofs-of-concept, it is possible to create meaningful and lasting change in a complex system like the food system. By addressing these issues in a systematic and strategic way, it is possible to scale the impact of these efforts and create a more sustainable and equitable food system.
