Affordable, healthy and delicious products
After spending over a decade working in some of the best restaurants in the world, our team set out to explore how else gastronomic creativity could add value to society. We believe that creating added-value products in the heart of agricultural communities, is one of the ways in which our skills and knowledge can make a positive impact.
With this goal in mind, the team began with a hunch that it should focus more broadly than on the high-end market, which might prove to be neither the only nor even the best source of growth.
With this in mind, we developed the following theory of change:
Identify an untapped market of consumers who are seeking affordable, nutritious, and delicious food products, but are currently not being served by the high-end market. This could include people living in agricultural communities, or those with limited access to premium products.
Leverage the creativity and techniques of the world's best restaurants to develop new, innovative food products that cater to this untapped market. Utilize locally-sourced ingredients, including byproducts and normally wasted food inputs, such as citrus peels, coffee grounds, and more, to create products that are both delicious and sustainable.
Empower the agricultural, rural community to take the lead in producing these new products, utilizing their local knowledge and expertise to source ingredients and co-create the products. This will help to boost the local economy and strengthen the community.
Use marketing and outreach efforts to raise awareness of the new products and their unique value proposition, targeting the untapped market and building a loyal customer base.
As the products gain popularity and the community's business grows, use a portion of the profits to reinvest in the local community and further promote sustainable, locally-sourced food production.
By combining our expertise in the culinary arts with a focus on sustainability and community development, and utilizing normally wasted food inputs as key ingredients, we believe that we can make a positive impact through the creation of added-value products in the heart of agricultural communities.
