Creation of the Manifesto of Sustainable Gastronomy of Navarra

We helped stakeholders create Navarra’s Sustainable Gastronomy Manifesto

A bottom-up approach to strategy supported by Turismo de Navarra

Aligned with the activities promoted within the framework of the initiative “Jóvenes Navarros por la gastronomía sostenible” (Young Navarros for sustainable gastronomy), and to create high-impact and differential content for Navarra's participation in FITUR and Navartur.

From our work with the region’s stakeholders, Mycelium proposed an idea from previous engagements: the co-creation of the Manifesto for the Sustainable Gastronomy of Navarra. To do so, the challenge was:

To bring multiple agents to the table to share what defines the sustainable gastronomy of Navarra and co-create a Manifesto to which all stakeholders of the gastronomic system could relate (chefs, farmers, breeders, winemakers, artisans…).
To create a document that set the lines of action for future development as a strategy that integrates and enables multiple perspectives and actors of the value chain.

The Challenge:

How can we hold a space for multiple and diverse stakeholders of the gastronomic system of Navarra to co-create the Manifesto for the Sustainable Gastronomy of Navarra?

How we tackled it

Alignment

The team took as a starting point the results of the “Jóvenes Navarros por la gastronomía sostenible” workshop, a bottom-up strategy approach, previously held in Navarra Gastro Summit to define the main areas to include in the Manifesto. Read more about this project here.

Methodology

The team used the Transform methodology to generate a space for dialogue between different stakeholders (politicians, ranchers, farmers, and cooks).
The main argument for the implementation of the methodology was the act of peeling thistles (cardos), a product that is part of the gastronomic traditions of the region. This activity helped participants connect with each other, their territory, and their identity.
In this context, the team moderated a dynamic, open and inclusive session in which different points of view, needs, and values of the people of the gastronomic system of Navarra were gathered.
The thistles peeled were used to share a meal at the end of the activity, and the rest a bunch of us took home.

Results

Based on the activity, the team wrote the Manifesto and it was signed and approved by the participants and collectives before its official presentation.
This experience was translated into divulgation videos and documents to be presented in FITUR and further events.